If you happen to have been following me from my old blog, you might remember a segment I used to do called Wonder Woman of the Month. I’ve decided to bring it back, to feature and learn more about women I admire and who inspire me.
To kick off this “new” segment, I asked my friend Sara (who I’ve known since ninth grade), a cookie artist outside of Denver and owner of Sugar and Spoon Baking Co., to be my inaugural Wonder Woman! Luckily for me, she said yes!
Keep reading for her story!
Describe yourself and your business.
S: Hi there! I’m Sara Bogart with Sugar & Spoon Baking Co. I’m a small batch baker located in Littleton, Colorado, just outside of Denver. My specialty is creating whimsical decorated cookies. My cookie motto is “artfully crafted & thoughtfully designed”, and I really hold myself to creating something unique for every client. Fun Fact: I’m a huge Mary Poppins fan, thus the name “Sugar & Spoon” was born!
I know you’ve been a baker for a while, but what drew you to cookies?
S: I’ve been interested in baking as far back as I can remember, and am pretty sure I was born with a whisk in hand. My grandmother, Rita, worked in a bakery for most of her adult life. I guess you could say it’s just in my blood? I discovered decorated cookies through Instagram! Decorating videos kept popping up on my feed and I was mesmerized by the process. I mean, cookies and art? It was fate. Mean’t to be. I’ve always been crafty with a niche for art, so I decided to give it a try. And that’s the way the cookie crumbles (I’m also a lover of bad puns!).
You work full-time and do cookies on the side. Would there ever be a circumstance where you would quit your day job and do cookies full-time?
S: This is certainly on my “goal digger” list. Working for myself is my absolute dream, and I can see it all so clearly in my minds eye. It’s all about waiting for the right season in life to fully transition into full time baking. It’s scary to take those leaps of faith, you know? But when the time’s right, I’ll be jumping in with both feet planted in the water. In the meantime, I won’t be quitting my daydream anytime soon!
Where would you like to see yourself in a year? Five years?
S: 1 year: continuing to master my skills and market my business in the Denver area. Really getting out there, getting involved, growing my brand in the community. 5 years: working for myself, nurturing a thriving cookie business, offering classes and hosting events
I know you haven’t been exclusively doing cookies for a long time, but what’s something you wish you’d known when you started?
S: I wish I would’ve been more gentle with myself. It’s REALLLLLLY easy to get stuck in the pitfalls of comparison, and that’s what happened to me in the beginning. I would constantly compare myself to other “cookiers” and feel as if my work was inadequate or lacking. Comparison is truly the thief of joy. I wish I would’ve had more fun discovering my strengths, celebrating small successes, and laughing at my mistakes. My advice to newbies is to be gracious with yourself. You’ll have good days and bad days, but what matters is what you take from it. Use it as fuel to set your creative fire ablaze.
You make it a point to let your followers know that you support other cookiers. Can you talk about why that’s so important to you?
S: Supporting your girl gang is something I’ve always felt strongly about. Lifting each other up, watching each other grow, and rooting for everyone’s success. “Her success is my success”. I truly believe in collaboration or competition. Don’t pit yourself against your local bakers/creators. Instead of seeing them as competition, get to know them. Make a friend. Life is all about creating real, raw, meaningful connections with others, and leaving a positive imprint. When you support other women, you’re not only creating a culture of inspiring women around you, but you’re passing on the baton to a younger generation of girls who will grow to inspire others around them. It’s a cycle. Angel, how many times have you heard “you can’t” in your lifetime? Wouldn’t it be nice to hear “you CAN”? This is the dialogue want to be a part of cultivating.
We have so much in common. Why were we not closer in high school? Just kidding. 😊 What’s something that you’d like to tell your younger self?
S: BUT SERIOUSLY! I feel like we’re long lost besties! I would tell myself not to try so hard to be “normal” or “fit in”. I think I lost sight of highlighting my quirks and being myself, and tried so hard to be like everyone else. I’ve learned as an adult that normal is boring, get out there and flaunt your fabulous one-of-a-kind self!
If you could bake/decorate cookies for anyone in the world, who would it be?
S: Oh, my! Does it have to be one?! I’m going to choose a few because there’s no way that I can pick just one (living & deceased): Martha Stewart, Michelle Obama, Tom Hanks, JK Rowling, Mr. Rogers, Maya Angelou, Julia Child. That’s quite a few, I know. But each of them has inspired my journey in some kind of magical way.
What are some tips you’d give to those aspiring to have their own cookie business?
S: Take everything one step at a time. Don’t feel like you need the newest/nicest/top notch equipment and supplies to get started. I can remember using a hand mixer to mix dough and icing, and decorating with ziplock bags. You’re going to see seasoned bakers using beautiful equipment- you’ll get there eventually if this becomes a serious hobby for you. Take everything in strides. Like I said earlier: be gentle with yourself! Your skill sets will grow over time. Just keep practicing, just keep practicing, just keep practicing!
Can you talk a little bit about your favorite non-cookie things?
S: Aside from cookies, I enjoy all Denver had to offer: a killer food scene and endless wonder. I feel so lucky to live among the mountains- it grounds you and reminds you of how small you really are. I also enjoy painting pottery, art, new adventures with the hubs, and a good Netflix binge. Nature/animal conservation, female empowerment and promoting diversity are also close to my heart. Doing all things in love.
Lastly, what are some things we can look forward to from you in the near future (pop-up shops, etc.)?
S: Several pop up shops, festivals/events, one on one decorating classes.
Thank you so much for doing this. I know between your day job and cookies you don’t have a whole lot of free time, but I’m so glad you did.
S: I’m so honored to take part! I hope to inspire other makers, bakers, and shakers to pursue their desires and turn those goals into reality. Don’t quit your daydream, gals! xo
For more about Sara and her cookie business, you can find her on Instagram or on her website. And if you happen to be in the Denver area, you should definitely order some cookies or go see her at a pop-up shop!